Why Did YouTube Choose Shorts?
First, it reflects the growing popularity of short-form content and users’ shifting preferences.
Second, by offering brief and engaging videos under 3 minutes, YouTube increases viewer retention and allows users to explore a wide range of content.
Third, it opens up new opportunities for creators to produce, share, and monetize their work in innovative ways.
Finally, it’s part of YouTube’s strategy to expand its content ecosystem by linking Shorts with longer videos, offering users more diverse experiences.
This is the top answer provided by Google AI when you search for this question.
For reference, “Shorts” is the name of YouTube’s short-form video service.
In short, YouTube updated Shorts as a core feature to reflect user preferences, improve immersion and watch time, and enhance cross-format engagement.
Considering all these factors, short-form video has become a dominant trend in digital communication—making Shorts no longer an option, but a necessity.
Is 3 Minutes Still Too Long?
What If 60 Seconds Is Enough?
Especially in our case, “60cho (60 Seconds)” focuses on crafting short-form content designed to convey a brand’s key message—directly tied to their content, service, or product—in a concise and impactful way.
Short-Form Production & Promotion for Small Brands
“60cho” is a specialized service operated by the ICT expert group KKORI, offering full-cycle support—from planning and production to promotion and management—of short-form video content.
‘60초’는
중소 브랜드를 위한 숏폼 제작 및 프로모션
대행 서비스입니다.
ICT 전문가 그룹 KKORI가 운영하는 ‘60초’는
숏폼 기획부터 제작, 운영, 프로모션 대행까지
전 과정을 지원하는 스페셜 서비스입니다.
Sustainable and Flexible Promotion Strategies
60cho produces content as part of strategic, ongoing series to build long-term brand equity. At the same time, each video can serve as an on-demand promotional asset when needed.
It also helped deliver a new type of video-based index for med school applicants and parents.
Another example: Choyang Transportation, a Korean American business, uploads weekly YouTube Shorts featuring cheerful music and contact info—helping them engage with customers regularly.
When needed, they run YouTube promotions aligned with their schedule and budget.
As a result, these Shorts—combined with our free quote request feature—have helped them connect with new clients.
No Film Crew?
No Problem.
Our Service Package
Basic Package
- CMS-based content page
- 60-second short-form video
- CTA-driven landing page
Add-On Services
- YouTube channel art design
- YouTube channel management & promotion
- Content management, performance review, and strategic recommendations
