Why Did YouTube Choose Shorts?

First, it reflects the growing popularity of short-form content and users’ shifting preferences. 
Second, by offering brief and engaging videos under 3 minutes, YouTube increases viewer retention and allows users to explore a wide range of content.
Third, it opens up new opportunities for creators to produce, share, and monetize their work in innovative ways.
Finally, it’s part of YouTube’s strategy to expand its content ecosystem by linking Shorts with longer videos, offering users more diverse experiences.

This is the top answer provided by Google AI when you search for this question.
For reference, “Shorts” is the name of YouTube’s short-form video service.

In short, YouTube updated Shorts as a core feature to reflect user preferences, improve immersion and watch time, and enhance cross-format engagement. 

Considering all these factors, short-form video has become a dominant trend in digital communication—making Shorts no longer an option, but a necessity.

Is 3 Minutes Still Too Long?
What If 60 Seconds Is Enough?

While YouTube now allows Shorts to be up to 3 minutes long, videos under 60 seconds are often sufficient for delivering and understanding a clear message—for both creators and viewers.

Especially in our case, “60cho (60 Seconds)” focuses on crafting short-form content designed to convey a brand’s key message—directly tied to their content, service, or product—in a concise and impactful way.

Short-Form Production & Promotion for Small Brands

“60cho” is a specialized service operated by the ICT expert group KKORI, offering full-cycle support—from planning and production to promotion and management—of short-form video content.
‘60초’는
중소 브랜드를 위한 숏폼 제작 및 프로모션
대행 서비스입니다.
ICT 전문가 그룹 KKORI가 운영하는 ‘60초’는
숏폼 기획부터 제작, 운영, 프로모션 대행까지 전 과정을 지원하는 스페셜 서비스입니다.
Sustainable and Flexible Promotion Strategies

60cho produces content as part of strategic, ongoing series to build long-term brand equity. At the same time, each video can serve as an on-demand promotional asset when needed.

For example, Grad Prep Academy (GPA), a U.S. med school admissions consulting service, introduced their column content as YouTube Shorts. Through modest YouTube promotion, they successfully reached new subscribers and followers.
It also helped deliver a new type of video-based index for med school applicants and parents.

Another example: Choyang Transportation, a Korean American business, uploads weekly YouTube Shorts featuring cheerful music and contact info—helping them engage with customers regularly.
When needed, they run YouTube promotions aligned with their schedule and budget.

As a result, these Shorts—combined with our free quote request feature—have helped them connect with new clients.
No Film Crew?
No Problem.
While short-form videos are still videos, they don’t always require filming. With our years of brand experience, we can produce highly effective content using a variety of sources such as branded programs, images, existing materials, graphics, and interview scripts. This not only cuts production costs significantly but also allows clients to focus on strategy, reporting, and promotions.
* If filming is essential, we can guide you to trusted production partners.
Our Service Package
We enhance promotional impact by linking Shorts with CTA-driven landing pages and branded CMS content.
Basic Package
  • CMS-based content page
  • 60-second short-form video
  • CTA-driven landing page
Add-On Services
  • YouTube channel art design
  • YouTube channel management & promotion
  • Content management, performance review, and strategic recommendations
Get Started or Ask a Question
Submit a request or inquiry through our simple form. We’ll get back to you as soon as possible.
* Note: Capacity is limited. To ensure your preferred schedule, we recommend reaching out a bit early.
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